Screeny.com · site directions · September 2026

Three ways to build the new screeny.com.

I built three working prototypes for the new screeny.com, each a different kind of website, each one built to explain Screeny before it asks the visitor for anything. This note lays out why I think we need to move off the current direction, what the site has to say, what each prototype is, what they share, roughly what it takes to build, and what I would need to finish it.

Please read this first

These are rough prototypes. I built them myself, quickly, to make the direction concrete and to show you the difference between "another scrolling page" and a real experience. They are a sketch, not a finished site and not a final answer.

Do not take them at face value. The names, numbers and images are placeholders, the copy is a first pass, the motion is rough, and every part of it can and will change. Judge the shape and the idea, not the polish.

Why a new site

The site the agency proposed is a standard scrolling page: a hero, a row of pillars, a section per audience. When I sat with it, three things stood out. A visitor cannot tell what Screeny is before being asked to pick an audience. The six lines of business are shown as a numbered sequence, which reads as "you have to do a premiere before anything else." And it looks like every other company site, which is the opposite of what we sell: a real-world experience nobody else can produce.

What I want the new site to do is one thing: make a creator, a brand or a fan understand Screeny in ten seconds and want in. Everything below serves that.

What the site has to do

SAY WHAT SCREENY IS, FIRSTScreeny turns a creator's online community into a real-world business. A visitor should get that in the first ten seconds, then see proof, then be shown how to work with us.
THE COMMUNITY IS THE COREEverything Screeny does activates a community: premiere nights, merch, brand partners, membership, licensing, a physical home. Six ways, any combination, any order. Nothing is a required first step.
A PLACE YOU EXPLORE, NOT A PAGE YOU SCROLLThe site is a connected world, at the level of the best sites out there today. Not a stacked brochure, not a hub of buttons that open other pages.
TICKETS LIVE HEREWhen a premiere is on sale, screeny.com is the place to buy. The ticket box in the top corner sends the fan to Box Office to check out. When nothing is on sale, the same box says "Ask for your city."
THREE AUDIENCES, ONE VOICECreators, brands and fans each find their door without a "choose your experience" gate up front. The tone is direct, confident and positive. No jargon, no promises we cannot keep.
PHONE FIRSTMost people will open it on a phone. Every prototype was checked on a phone-sized screen. No flashing or strobing motion anywhere.

What the site says

These are the actual words on the site, the same in all three directions, in the order a visitor meets them. Anything in square brackets is a placeholder for our real names and numbers.

What Screeny is
Screeny turns a creator's online community into a real-world business.

We take the audience a creator already has, bring it together in real life, and build revenue around it that the creator owns. The community is the core. Everything Screeny does activates it.

How it works

You bring the community. We activate it. Six ways, any combination, any order. We run the operation; the creator keeps the business and the community.

PremieresA theatrical night for the fans in a real room. We handle the theater, ticketing, staffing, red carpet, sponsors and logistics. Tickets sell on screeny.com.
ThreadsEvent-exclusive merch fans buy before doors and wear in. Made and shipped in-house.
MarqueeBrand partners in the room, chosen for fit, never touching the creator's voice.
CollectiveA membership that keeps fans close between nights.
LegacyLicensing and IP deals built on proven demand.
The ReelA physical home where the community shows up all year.

No order, no gate. Merch first is fine. So is a membership, a brand deal or a licensing conversation. The premiere is one of the six, not the entry ticket.

Proof

The room proves the demand. [XX] sold-out premieres. [XX,XXX] fans in real rooms. [$X.XM] earned beyond the feed. Real fans, real tickets, real receipts. It is what a creator carries into every deal after.

Who it is for, and what each one is asked to do
CreatorsGive your fans a night, keep the business, own the community.Start the conversation
BrandsGet in the room with the most invested fans in entertainment.Become a partner
FansYour favorite creator on the big screen, tickets right here.Get tickets, or ask for your city

Voice: short, direct, positive. No jargon, no negatives, no promises we cannot keep, no line of business numbered or placed first.

The three directions

All three use the same content and the same rules. They differ in what kind of experience the visitor has.

Six Rooms

A walk through connected rooms; scrolling moves the camera
THE PLAZATHE HALLTHE RECEIPTSTHE THEATERTHE REEL what Screeny issix ways, no orderproofticketswho it is for SCROLL GLIDES THE CAMERA ROOM TO ROOM. EVERY SCROLL LANDS IN A ROOM.

What it is. One continuous 3D space. Scrolling glides the camera from room to room, and every scroll lands in a room, never in between. The plaza says what Screeny is. The hall shows the six ways as equals. The receipts room shows the proof. The theater is where tickets are bought when a premiere is on sale. The Reel says who it is for and how to start.

How it teaches. In order, by walking. The visitor cannot miss the message because the rooms come in the order we want them read, and each room is the lesson.

Best for. The clearest of the three and the easiest to use on a phone. Cinematic without asking the visitor to learn a control.

Risk. The rooms have to be built as real scenes with depth and camera work; done flat, it turns back into a brochure. We would build one room for real, with real content, before committing to the rest.

WOWHigh
CLARITYHighest
PHONEBest
BUILDMedium
Open Six Rooms →

The Planet

A small world you steer a fan around
PREMIERESTHREADSMARQUEECOLLECTIVELEGACYTHE REELTHE RECEIPTSTHE COMMUNITY YOU STEER A FAN AROUND THE WORLD. EVERY ROAD LEADS BACK TO THE COMMUNITY.

What it is. Screeny's community as a small planet. The community sits at the center; the six ways we activate it are places on the surface, with roads connecting every place back to the center. The visitor steers a fan (with a finger, a mouse, or arrow keys) and every place explains itself when the fan arrives.

How it teaches. A short guided tour opens the site: what Screeny is (at the community), how it works (the camera pulls back so all six places light up at once), proof (a place called The Receipts), who it is for. Then the visitor is free to explore. The tour can be replayed at any time.

Best for. Standing out. Nobody in our space has anything like it. It is also the biggest build of the three.

Risk. A free-roam world needs 3D production (modeling, performance on phones, a touch control). Clarity depends on the guided tour: without it, a visitor could wander before understanding what Screeny is.

WOWHighest
CLARITYGood, via the tour
PHONEGood
BUILDLargest
Open The Planet →

The Night

One real premiere night, told as a fan lives it
6:58 PM7:20 PM8:00 PM8:02 PM9:45 PMMORNING AFTER the line outsidethe lobbylights downthe sponsor's 30son stagethe receipts ONE PREMIERE NIGHT, TOLD AS A FAN LIVES IT, ONE BEAT AT A TIME.

What it is. A short film you scroll through, one beat at a time: the line outside at 6:58 PM, the lobby with the merch table open and members already inside, lights down, the sponsor's thirty seconds, the creator on stage, and the morning after with the receipts. A closing card names the six ways and shows who it is for.

How it teaches. By showing instead of explaining. No lecture in the middle; the night is the pitch. The lines of business appear as details in the scene and are named only at the end.

Best for. Emotion. It needs our own footage and photography from real premieres to reach its full effect; the prototype uses placeholder imagery.

Risk. It lives or dies on the footage. It is more of a ride than a place to explore, so a visitor who wants to go straight to one thing (a brand looking for the partner door) has to scroll through the night or use the markers.

WOWHigh, emotional
CLARITYHigh
PHONEBest
BUILDMedium
Open The Night →

What all three share

The ticket boxTop corner, three states: on sale (Get tickets, to Box Office), coming (Join the waitlist), quiet (Ask for your city). The site works on a week with nothing on sale. In the prototypes a small "preview the states" row lets you tap through the three; it disappears in production.
The city globeInside the Premieres part of each site: a small globe with the cities where the community is showing up (on sale, live, sold out, fans asking), a city rail, and the right button per city. Sample data for now; it will read from our real demand and ticketing data.
The same content and rulesSame headline, same explanation of the six ways, same proof numbers, same three doors for creators, brands and fans. No line of business is numbered or put first. Copy is short and plain.

Anything in square brackets, like [Creator Name] or [XX] sold-out premieres, is a placeholder waiting for our real names and numbers. The city map uses sample cities.

How it gets built

All three prototypes are real web pages (HTML, CSS, JavaScript with a 3D library), not mock-ups. They run in any modern browser and on phones. The chosen one becomes the front page of screeny.com; the current WordPress site can keep serving the pages behind it (privacy, terms, contact) or be replaced over time.

DirectionWhat production needsRough estimate to live
Six RoomsFive rooms built as finished 3D scenes, real content in each, the ticket box wired to Box Office, the city globe wired to our demand data, phone and desktop testing.Medium. About 4 to 6 weeks of focused work.
The PlanetEverything above, plus 3D modeling of the world and its places, a touch control, performance tuning for phones, and the guided tour.Largest. About 8 to 12 weeks.
The NightReal premiere footage and photography for eight beats, the closing card, the ticket box and city globe wiring.Medium. About 4 to 6 weeks once the footage exists; the footage is the long pole.

Estimates are rough and for one person building; they will be confirmed once a direction is picked. Either way the first milestone is the same: one room, one place or one beat built for real, with real content, tested on phones, before the rest.

What I would need to finish it

Premiere footage and photographyCrowd outside, lobby, merch table, the room during the film, the creator on stage. Essential for The Night, valuable for all three.
The real numbersSold-out premieres, fans in real rooms, revenue beyond the feed, merch sold, members. These replace every [XX].
Names we can useCreators and brands we have permission to show, plus the next premiere on sale (creator, theater, city, date).
Cities and demandWhich cities are on sale, live, sold out, or asking. The city globe reads this from our demand data once wired.
Copy sign-offThe message above, word by word. It is short on purpose.
Legal linesPrivacy and terms links in the footer, and the age wording where we collect data from younger fans.

How to look at them

When you open them:

What happens next

1. Pick a direction. One decision, this month, so the footage and photography can be planned around it.

2. We replace the placeholders with real material: premiere footage and photography, creator names, the real numbers, the real on-sale premiere.

3. We build the chosen direction for production, wire the ticket box to Box Office and the city globe to our demand data, and put it live on screeny.com.

My recommendation: Six Rooms. It is the clearest of the three and the safest on a phone, and its plaza can grow into the Planet's world later if we want the bigger swing. But I want your read before I commit to one.